Amazon buys Whole Foods for $13.7 billion

Amazon wants to dominate the grocery world.
Amazon already has their AmazonFresh grocery delivery service, but it’s only available in certain areas. Expanding AmazonFresh would be costly and time consuming. By buying Whole Foods, Amazon can use the company’s nationwide locations to rapidly expand AmazonFresh in a shorter time span. The company can use their billions to negotiate lower food prices, while lowering overhead by automating in-store tasks. By offering food at lower prices and integrating handy features like online shopping and delivery, Amazon could pose a serious threat to other, less “convenient” grocery store chains.

Amazon will get more people to subscribe to Prime.
Amazon Prime customers buy more than non-Prime customers. By offering Prime benefits within Whole Foods like delivery and discounts, Amazon could get millions of new Prime subscribers. They could also integrate Whole Foods stores into their Prime ecosystem and treat it like AmazonFresh, allowing online shoppers to buy from Whole Foods without leaving home. Shoppers will then have the added incentive to buy other products through Amazon, making the retail giant even more money.

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THINGS FOR A LONDON HIPSTER TO DO IN HACKNEY

So, you’ve packed your faux-leather overnight bag with all of the essentials: your Banksy book from Urban Outfitters, your ironic Old Spice scent, spectacle polish for your thick-rimmed plastic glasses, spare multi-coloured shoelaces and, of course, a giant wad of cash gifted to you on a whim by your white-collar parents. You’re heading to the London hipster haven of Hackney, and here’s your plan:

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